The Quick Report

The Best Viral TikTok Beauty Products

If you ever want to know why a certain beauty product is flying off the shelves, there’s a good chance it’s gone viral on TikTok. Whether it’s makeup artists, beauty gurus, or your favorite influencers, everyone is sharing their favorite beauty products on the social media platform.

And when something goes viral? Don’t expect it to be back in stock for months!

The world of TikTok not only showcases the power of social media in shaping beauty standards, but also highlights the democratization of the beauty industry, where a TikTok user’s endorsement can propel a product to cult status in no time.

So, whether you just recently jumped on the TikTok train or you’re an OG fan, here are some of the best viral TikTok beauty products.

Read More: Luxury Cosmetics That Will Step Up Your Makeup Routine

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Laneige Lip Sleeping Mask

Laneige Lip Sleeping Mask

Product Info

A leave-on lip mask that delivers intense moisture and antioxidants while you sleep with Berry Fruit Complex™, Murumuru seed and Shea butter.

35,500+ Reviews


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The Laneige Lip Sleeping Mask is all the rage these days thanks to TikTok! This lip product stands out for its unique ability to provide intense hydration and nourishment to dry, chapped lips while you sleep, leaving you with soft, supple, and revitalized lips in the morning.

Oh, and did we mention it smells amazing?!

So, whether you’re dealing with harsh weather conditions or simply seeking a pampering self-care ritual, the Laneige Lip Sleeping Mask is a fantastic choice to ensure your lips look and feel their best.

It’s truly a miracle worker! 

Rare Beauty Soft Pinch Liquid Blush

Rare Beauty Soft Pinch Liquid Blush

Product Info

Bliss (Nude Pink) A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in both matte and dewy finishes.

The Rare Beauty Soft Pinch Liquid Blush changed the blush game forever. In fact, this product has gained immense popularity for its ability to provide a natural, radiant flush of color to the cheeks. 

But, what really sets this product apart is the fact you only need a very small amount to make your cheeks pop. And, because you only need to use a little bit at a time, it truly is a great bang for your buck. This blush is also incredibly versatile, as it caters to various skin types and tones, and its inclusive shade range ensures there’s an option for everyone. 

Kiss Press-On Nails

Kiss Press On Nails

Product Info

Better Than Salon French: Inspired by custom salon acrylic, these false nails glue on in minutes and wear for up to a week; Acrylic Infused Technology makes them chip-free, bubble-free, and super durable!

4,100+ Reviews

Kiss Press-On Nails have gained a well-deserved reputation for their outstanding quality and convenience. These press-on nails offer a fantastic alternative to traditional nail salon visits, allowing for instant, salon-quality results in the comfort of your own home. Stop overpaying at the nail salon and start getting great manicures at home!

Plus, they come in a wide range of sizes, shapes, and trendy designs, catering to various style preferences. What sets Kiss Press-On Nails apart is their durability and long-lasting adhesive, ensuring they stay securely in place for up to two weeks. Not to mention, they are also easy to apply and remove without damaging your natural nails. 

Charlotte Tilbury Hollywood Flawless Filter

Product Info

A complexion booster that blurs, smooths, and illuminates for a real-life filter effect. Customize your glow with four ways to apply.

The Charlotte Tilbury Hollywood Flawless Filter is a cult classic for a reason. This versatile product offers a unique blend of primer, highlighter, and complexion booster all in one, making it a true multitasking marvel. Simply put, it leaves the skin looking luminous and healthy. 

Its lightweight, buildable formula seamlessly blurs imperfections, smooths fine lines, and enhances the overall complexion without feeling heavy or cakey. Plus, the shade range is inclusive, catering to various skin tones and undertones, and the packaging exudes a touch of luxury. 

E.L.F. Cosmetics Poreless Putty Primer

E.L.F. Poreless Putty Primer

Product Info

This skin perfecting poreless putty primer is infused with Squalane to help grip makeup for all-day wear and help protect skin from moisture loss. The velvety texture glides effortlessly over the skin, smoothing over imperfections while helping minimize the appearance of pores for a poreless effect.

48,600+ Reviews

People adore the E.L.F. Cosmetics Poreless Putty Primer for so many reasons, but the cost certainly helps! This affordable and effective primer is a favorite because of its ability to create a smooth, flawless canvas for makeup application.

Its velvety, lightweight texture blurs imperfections, minimizes the appearance of pores, and helps foundation adhere for longer-lasting wear. So, stop overpaying for department store primers and pick yourself up this incredible product!

Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops

Product Info

Like sunshine in a bottle, this antioxidant-rich, peptide-infused serum delivers a bronzy wash of color while boosting skin’s elasticity and supporting healthy barrier function.

3,800+ Reviews

The Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops have captured the hearts of beauty enthusiasts around the world. This innovative product combines skincare and makeup, offering a customizable and natural-looking bronzed glow with added skincare benefits. The drops are enriched with nourishing ingredients such as cocoa extract and platinum peptides, which not only impart a healthy sun-kissed radiance but also help to protect the skin against environmental stressors. 

But, what sets D-Bronzi apart is its versatility; you can mix it with your favorite moisturizer or foundation for a customizable level of bronzing or use it directly on the skin. The result is a fresh, beachy glow that suits all skin tones, and it’s ideal for achieving that sun-kissed look year-round without the harmful effects of UV exposure.

Supergoop! GlowScreen

Product Info

Supergoop. Glowscreen is a broad spectrum sunscreen with SPF 40 that helps filter blue light and it doubles as a makeup-gripping primer for dewy, glowing skin that isn’t greasy or oily.

7,200+ Reviews

The Supergoop! GlowScreen is a standout product loved for its remarkable combination of sun protection and a radiant, dewy finish. This sunscreen not only provides broad-spectrum SPF 40 protection, shielding the skin from harmful UV rays, but also imparts a beautiful, luminous glow that enhances your complexion. 

The lightweight and non-greasy formula seamlessly blends into the skin, making it an ideal base for makeup or a natural, sun-kissed look on its own.

Essence Lash Princess False Lash Effect Mascara

Product Info

NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.

347,500+ Reviews

This affordable mascara offers a false lash effect that rivals high-end alternatives. With its unique conic-shaped brush, it reaches every lash from the root to the tip, adding incredible volume, length, and definition. 

The mascara formula is long-lasting and smudge-proof, ensuring that your lashes stay bold and beautiful all day. And, despite its budget-friendly price, it doesn’t compromise on quality and delivers dramatic, fluttery lashes that make your eyes pop.

Sol de Janeiro Hair & Body Fragrance Mist

Product Info

Irresistible and sunny. Iconic Sol de Janeiro perfume mist feels like summer all year round. Delicious gourmand notes meet the subtle sophistication of sandalwood.

24,100+ Reviews

The Sol de Janeiro Hair & Body Fragrance Mist has gained a devoted following on TikTok, and for good reason! If you want something that smells like vacation in a bottle, this is the fragrance for you! 

In fact, it encapsulates the essence of Brazilian beauty with notes of pistachio and salted caramel. Simply put, this fragrance is so good you’ll be getting compliments left and right. And, because of its lightweight, non-greasy formula, it can also be used to infuse your hair!

NYX Cosmetics Fat Oil Lip Drip

Product Info

Serve glossy, shiny lip makeup looks with our non-sticky lip oil gloss. Our lip gloss is infused with vegan squalane and rich in shine. This hydrating lip gloss delivers up to 12 hours of hydration and protection.

8,900+ Reviews

Lip oils are ALL the rage these days. However, this lip oil from NYX combines the best of both worlds by offering intense hydration and vibrant, glossy color in one easy-to-use product.

It provides a comfortable, non-sticky wear that keeps lips feeling soft and moisturized, making it a fantastic choice for those seeking both lip care and a pop of color.