The Quick Report

These Are the Top 20 Makeup Trends of 2024

From nostalgic nods to futuristic techniques, this year’s makeup trends are all about celebrating individuality and versatility. Here’s a rundown of the top 20 makeup trends for 2024.

Glazed Donut Skin

woman in white tank top
Photo by Fleur Kaan

People are all about glowy, dewy skin these days! The “glazed donut” look emphasizes ultra-hydrated, glass-like skin, which is achieved through meticulous skincare, primers, highlighters, and very little powder.

Bold Blush

black and red square frame
Photo by Evangeline Sarney

The more blush the better! Blush is all the rage in 2024, with bold, vivid hues applied generously across the cheeks and even extending to the temples and eyelids. Think vibrant pinks, corals, and reds for a fresh, youthful flush.

Metallic Eyes

black and pink make up brushes
Photo by Ashley Piszek

Metallic eyeshadows in silver, gold, and bronze are definitely making a comeback. This trend is all about high-shine, reflective lids that add a touch of glamour to any look.

Graphic Eyeliner

person holding black pen in close up photography
Photo by Chalo Garcia

Unconventional eyeliner shapes and colors are huge this year. From floating liners to geometric designs, graphic eyeliner allows for creativity and personalization.

Soft Goth

woman taking selfie
Photo by x )

Soft goth combines the edgy elements of goth makeup with a softer, more wearable approach. Think smudged black liner, deep berry lips, and a pale, matte complexion.

Colorful Mascara

mascara being applied on woman's eyelash with blue eyeshadow
Photo by Alexander Grey

Brightly colored mascaras in shades like electric blue, vivid purple, and emerald green are perfect for adding a playful pop to your look. They’ll also bring out your eye color!

Natural Brows

right woman's eye
Photo by Andriyko Podilnyk

After years of bold, defined brows, natural, feathered brows are back. This trend focuses on enhancing your natural brow shape with minimal products for a soft, effortless look.

Two-Tone Lips

selective focus photography of woman holding lipstick
Photo by Andriyko Podilnyk

Dual-tone lips are gaining popularity, as more people are mixing different lipstick shades for the perfect combination. 

Monochromatic Makeup

woman with brunette hair
Photo by Fabian Albert

Matching your eyeshadow, blush, and lip color will create a harmonious, monochromatic look. This trend is perfect for those who love a cohesive, polished appearance.

Euphoria-Inspired Glam

woman covering her forehead, nose, and mouth with her hands
Photo by Mar Bustos

Inspired by “Euphoria,” this trend embraces glitter, rhinestones, and doing whatever you want when it comes to makeup.  


close-up photo of persons eye
Photo by Amanda Dalbjörn

Skinimalism focuses on minimal, barely-there makeup that enhances your natural features. Lightweight foundations, sheer lip tints, and subtle highlighters will create a fresh, breathable look.

Glitter Everything

woman with pink and gold eyeshadow makeup
Photo by yunona uritsky

Glitter isn’t just for the holidays anymore. In 2024, glitter is being used in everyday makeup looks, from eyeshadow and eyeliner to highlighters and lip gloss.

Blurred Lips

woman in gray sweater holding lipstick
Photo by Daria Gordova

A soft, blurred lip look is taking over, characterized by diffused edges and a stained, just-bitten effect. This trend is both romantic and low-maintenance.

Neon Accents

woman with pink lipstick holding white and purple toothbrush
Photo by Chalo Garcia

Neon makeup is making a splash, with bold, bright colors used as accents on the eyes, lips, or cheeks.


selective focus photography of woman applying blush-on on her face
Photo by Annie Spratt

Underpainting involves applying contour, blush, and highlight underneath your foundation for a more natural, lit-from-within glow. 

Watercolor Eyes

woman in white and pink floral hijab
Photo by Corette Firth

Soft, diffused eyeshadow that mimics the look of watercolor painting is a major trend. Blending pastel shades and creating dreamy, gradient effects are key to achieving this look.

Glossy Lids

persons brown eyes and brown hair
Photo by Jessica Fox

Glossy eyelids are back, providing a high-shine, editorial finish. Clear gloss or glossy eyeshadows can be used to achieve this trend, adding dimension and interest to the eyes.


woman in red knit sweater smiling
Photo by Chermiti Mohamed

Freckles, whether natural or faux, are back in a big way! You can add freckles to your face with a freckle pen or a brow pencil for a sun-kissed, youthful look. 

Read More: You’re Using These 20 Cosmetics the Wrong Way

Pastel Everything

woman getting lips applied with lipstick
Photo by freestocks

Pastel colors are a staple for 2024. Soft shades of pink, blue, lavender, and mint green are perfect for creating soft, dreamy looks.

Read More: The Best Viral TikTok Beauty Products

Statement Lips

woman wearing blue lipstick
Photo by Julian Florez

Red lips are so 2023! Bold, statement lips in unconventional shades like blue, black, and metallic are really making waves in 2024. 

Read More: These 20 Makeup Hacks Will Change Your Life