From nostalgic nods to futuristic techniques, this year’s makeup trends are all about celebrating individuality and versatility. Here’s a rundown of the top 20 makeup trends for 2024.
Glazed Donut Skin
People are all about glowy, dewy skin these days! The “glazed donut” look emphasizes ultra-hydrated, glass-like skin, which is achieved through meticulous skincare, primers, highlighters, and very little powder.
Bold Blush
The more blush the better! Blush is all the rage in 2024, with bold, vivid hues applied generously across the cheeks and even extending to the temples and eyelids. Think vibrant pinks, corals, and reds for a fresh, youthful flush.
Metallic Eyes
Metallic eyeshadows in silver, gold, and bronze are definitely making a comeback. This trend is all about high-shine, reflective lids that add a touch of glamour to any look.
Graphic Eyeliner
Unconventional eyeliner shapes and colors are huge this year. From floating liners to geometric designs, graphic eyeliner allows for creativity and personalization.
Soft Goth
Soft goth combines the edgy elements of goth makeup with a softer, more wearable approach. Think smudged black liner, deep berry lips, and a pale, matte complexion.
Colorful Mascara
Brightly colored mascaras in shades like electric blue, vivid purple, and emerald green are perfect for adding a playful pop to your look. They’ll also bring out your eye color!
Natural Brows
After years of bold, defined brows, natural, feathered brows are back. This trend focuses on enhancing your natural brow shape with minimal products for a soft, effortless look.
Two-Tone Lips
Dual-tone lips are gaining popularity, as more people are mixing different lipstick shades for the perfect combination.
Monochromatic Makeup
Matching your eyeshadow, blush, and lip color will create a harmonious, monochromatic look. This trend is perfect for those who love a cohesive, polished appearance.
Euphoria-Inspired Glam
Inspired by “Euphoria,” this trend embraces glitter, rhinestones, and doing whatever you want when it comes to makeup.
Skinimalism
Skinimalism focuses on minimal, barely-there makeup that enhances your natural features. Lightweight foundations, sheer lip tints, and subtle highlighters will create a fresh, breathable look.
Glitter Everything
Glitter isn’t just for the holidays anymore. In 2024, glitter is being used in everyday makeup looks, from eyeshadow and eyeliner to highlighters and lip gloss.
Blurred Lips
A soft, blurred lip look is taking over, characterized by diffused edges and a stained, just-bitten effect. This trend is both romantic and low-maintenance.
Neon Accents
Neon makeup is making a splash, with bold, bright colors used as accents on the eyes, lips, or cheeks.
Underpainting
Underpainting involves applying contour, blush, and highlight underneath your foundation for a more natural, lit-from-within glow.
Watercolor Eyes
Soft, diffused eyeshadow that mimics the look of watercolor painting is a major trend. Blending pastel shades and creating dreamy, gradient effects are key to achieving this look.
Glossy Lids
Glossy eyelids are back, providing a high-shine, editorial finish. Clear gloss or glossy eyeshadows can be used to achieve this trend, adding dimension and interest to the eyes.
Freckles
Freckles, whether natural or faux, are back in a big way! You can add freckles to your face with a freckle pen or a brow pencil for a sun-kissed, youthful look.
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Pastel Everything
Pastel colors are a staple for 2024. Soft shades of pink, blue, lavender, and mint green are perfect for creating soft, dreamy looks.
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Statement Lips
Red lips are so 2023! Bold, statement lips in unconventional shades like blue, black, and metallic are really making waves in 2024.
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