Baseball might be a team sport, but stars still shine bright—and in the modern era, marketability is just as important as batting average. With social media, flashy highlights, prominent personalities, and off-field swag, today’s MLB players have more ways to build a brand than ever.
Some players have elite talent and crossover appeal. Others have that thing that makes fans (and sponsors) want more. These 20 guys aren’t just great players—they’re baseball’s best marketing machines.
20. Julio Rodríguez
J-Rod brings energy, smiles, and style to Seattle. He feels like the face of the next generation, and brands are already lining up.
19. Pete Alonso
The Polar Bear mashes home runs and brings goofy charm to the clubhouse. He’s a lovable slugger built for highlight reels and mic’d-up moments.
18. Gunnar Henderson
Gunnar’s got flow, swagger, and superstar vibes on a young, fun Orioles team. He’s precisely the kind of rising star baseball needs more of.
17. Matt Olson
Olson is quietly elite with serious power and consistency. He’s now on a Braves team that wins big. He’s a marketing dream waiting to be unwrapped.
16. Fernando Tatis Jr.
Tatis is electric on the field, polarizing off of it, and impossible to ignore. Love him or hate him, he’s got undeniable star power.
15. Corey Seager
Seager’s calm, cool, and collected—then casually drops bombs in the postseason. He’s got that superstar aura that sponsors love come October.
14. Bo Bichette
Bo’s got the hair, the name, and the talent. He’s built to sell jerseys, hair products, and anything with a Toronto Blue Jays logo.
13. Rafael Devers
Devers is the smiling assassin in Boston—he hits, jokes, and makes the game fun. He’s got both star appeal and a lovable vibe.
12. Vladimir Guerrero Jr.
Vlad Jr. has the bloodline, the bat speed, and the big personality. He’s always one home run away from going viral.
11. Bryce Harper
Harper has been a superstar since high school and still delivers drama and dingers. He knows how to play to the crowd—and the camera.
10. Francisco Lindor
Lindor is charming, bilingual, and full of energy. His smile sells just as much as his swing.
9. Corbin Carroll
Carroll is a blur based on considerable potential and a clean image. He’s a breakout waiting to happen on every level—including endorsement deals.
8. Ronald Acuña Jr.
Acuña brings flair, fire, and fireworks every time he plays. He’s a walking mixtape and already one of the league’s most recognizable faces.
7. Elly De La Cruz
Elly’s size, speed, and swagger make him a marketer’s dream. He’s got the “future face of baseball” written all over him.
6. Mike Trout
Trout is still the the guy—elite, respected, and endlessly marketable. Even with a quiet personality, his greatness speaks volumes.
5. Bobby Witt Jr.
Witt is fast, flashy, and fun to watch—a walking highlight. He’s already making noise on the field and would shine even brighter with national exposure.
4. Juan Soto
Soto mixes swagger with one of the best eyes in baseball. His on-base skills and celebration game make him a brand’s dream on and off the field.
3. Mookie Betts
Mookie is a championship winner, a fashion icon, and a fan favorite. He’s got every tool a brand could ask for, including a bowling hobby.
Read More: 10 Reasons Why MLB Fans Have Had Enough of Bryce Harper
2. Aaron Judge
Judge is larger than life and the face of the Yankees. Every swing feels like an event, and every brand wants to ride that wave.
Read More: 10 Rising Stars in the MLB to Keep an Eye On
1. Shohei Ohtani
Ohtani is a global icon doing things baseball has never seen before. He’s not just marketable—he’s historic.
Read More: Ranking the 17 Best MLB Players Right Now
