15 Baseball Players Who Were Sponsorship Royalty

Baseball might be America’s pastime, but for these players, it was also a fast track to endorsement heaven. Whether they were hawking sneakers, breakfast cereals, or razor blades, these stars had companies lining up to slap their faces on billboards and products alike.

Some had iconic commercials, others had entire campaigns built around their swagger. But all of them knew how to play the game on and off the diamond, turning their names into marketing gold.

15. Bryce Harper

May 24, 2025; West Sacramento, California, USA; Philadelphia Phillies first baseman Bryce Harper (3) is congratulated by teammates in the dugout after scoring a run against the Athletics during the first inning at Sutter Health Park. Mandatory Credit: Dennis Lee-Imagn Images
Dennis Lee-Imagn Images

With his hair flips and fierce glare, Bryce Harper had marketing appeal from day one. He’s been a poster boy for cleats, energy drinks, and everything in between.

14. Alex Rodriguez

Feb 25, 2016; Tampa, FL, USA; New York Yankees designated hitter Alex Rodriguez (13) walks on to the field during the workout at George M. Steinbrenner Field . Mandatory Credit: Jonathan Dyer-Imagn Images
Jonathan Dyer-Imagn Images

Before and after the drama, A-Rod was a sponsorship magnet. From Wheaties to luxury watches, brands loved his combination of talent and tabloid buzz.

13. Shohei Ohtani

Jun 22, 2025; Los Angeles, California, USA; Los Angeles Dodgers two‑way player Shohei Ohtani (17) pitches the ball during the second inning against Washington Nationals at Dodger Stadium. Mandatory Credit: Kiyoshi Mio-Imagn Images
Kiyoshi Mio-Imagn Images

Ohtani is a global superstar with crossover appeal that’s rare in baseball. His endorsements stretch from Japanese airlines to American sports drinks.

12. Jose Canseco

Fort Worth Cats designated hitter Jose Canseco (33) reacts to striking out in the bottom of the first inning of the game against the Edinburg Roadrunners at LaGrave Field in Fort Worth.
Tim Heitman / Imagn Images

During his steroid-era prime, Canseco’s fame made him a flashy pitchman. He was in video games, ads, and somehow always found a way to sell something.

11. Albert Pujols

Oct 8, 2022; St. Louis, Missouri, USA; St. Louis Cardinals designated hitter Albert Pujols (5) reacts after his single in the sixth inning against the Philadelphia Phillies during game two of the Wild Card series for the 2022 MLB Playoffs at Busch Stadium. Mandatory Credit: Jeff Curry-Imagn Images
Jeff Curry-Imagn Images

Quiet but dominant, Pujols cashed in on a decade of excellence. His face popped up in ads for sports drinks and equipment alike.

10. Derek Jeter

Sep 25, 2014; New York, NY, USA; New York Yankees shortstop Derek Jeter (2) warms up prior to the game against the Baltimore Orioles at Yankee Stadium. Mandatory Credit: William Perlman/NJ Advance Media for NJ.com via Imagn Images
NJ Advance Media for NJ.com-Imagn Images

Jeter wasn’t just the Yankees captain — he was a brand ambassador’s dream. He represented everything from Gatorade to Gillette with calm, confident cool.

9. David Ortiz

Oct 10, 2016; Boston, MA, USA; Boston Red Sox designated hitter David Ortiz (34) tosses the pine tar rag before hitting in the fourth inning against the Cleveland Indians during game three of the 2016 ALDS playoff baseball series at Fenway Park. Mandatory Credit: Bob DeChiara-Imagn Images
Bob DeChiara-Imagn Images

Big Papi’s charm made him a favorite for both fans and sponsors. His face showed up in everything from Dunkin’ commercials to car ads.

8. Reggie Jackson

New York Yankees right fielder Reggie Jackson in action against the Cleveland Indians at Cleveland Stadium during the 1980 season
Malcolm Emmons / Imagn Images

Mr. October had swagger before it was cool, and companies noticed. He had candy bars, car ads, and plenty of product pushes in his prime.

7. Mark McGwire

Mark McGwire watches homer number 67 clear the fence against Montreal on Sept. 26, 1998 to reclaim the season record from Chicago's Sammy Sosa.
Robert Hanashiro / USA TODAY NETWORK

At the height of the home run craze, McGwire was everywhere. He landed massive deals with companies looking to ride the long-ball wave.

6. Vladimir Guerrero Jr.

Jun 30, 2025; Toronto, Ontario, CAN; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) fields the ball during batting practice before a game against the New York Yankees at Rogers Centre. Mandatory Credit: Nick Turchiaro-Imagn Images
Nick Turchiaro-Imagn Images

He’s carrying on the Guerrero legacy with flair — and sponsorships. From bat companies to gaming brands, he’s racked up impressive partnerships.

5. Fernando Valenzuela

May 4, 2018; Monterrey, Nuevo Leon, Mexico; Los Angeles Dodgers former pitcher Fernando Valenzuela throws out the first pitch before the game against the San Diego Padres at Estadio de Beisbol Monterrey. Mandatory Credit: Orlando Ramirez-Imagn Images
Orlando Ramirez-Imagn Images

“Fernandomania” wasn’t just a baseball thing — it was a full-on cultural movement. Sponsors rushed to feature him as their go-to Latino superstar.

4. Cal Ripken Jr.

Aug 9, 2019; Baltimore, MD, USA; Former Baltimore Orioles players Billy Ripken (3) and Cal Ripken Jr. (8) talk to the fans prior to the game against the Houston Astros at Oriole Park at Camden Yards. Mandatory Credit: Evan Habeeb-USA TODAY Sports
Evan Habeeb-Imagn Images

The Iron Man was as dependable for marketers as he was on the field. His clean image made him a perfect face for family-friendly brands.

3. Barry Bonds

June 22, 2007; San Francisco, CA, USA; San Francisco Giants left fielder Barry Bonds (25) hits his 749th homerun off of New York Yankees relief pitcher Scott Proctor (not pictured) during the 8th inning at AT&T Park in San Francisco, CA. Bonds is seven homeruns away from breaking the all-time homerun record currently held by Hank Aaron. Mandatory Credit: Kyle Terada-Imagn Images Copyright (c) 2007 Kyle Terada
Kyle Terada-Imagn Images

Even with controversy, Bonds had an undeniable pull in the endorsement world. Early in his career, he landed several big-name deals before things turned murky.

Read More: Ranking the 15 Best First Basemen in MLB History

2. Ken Griffey Jr.

Ken Griffey Jr. won the 1998 Home Run Derby at Coors Field
Robert Deutsch / USA TODAY NETWORK

Griffey Jr. had the backwards hat, the swing, and the smile — all perfect for endorsements. From shoes to candy to video games, he was everywhere in the ’90s.

Read More: Ranking the 15 Best Catchers in MLB History

1. Babe Ruth

Babe Ruth, who hit 714 home runs, also made 13 appearances on the mound in Detroit with the Red Sox. Dfpx82759
Detroit Free Press file photo

The original endorsement king, Babe Ruth, sold everything from cigars to cereal. He paved the way for every athlete who ever wanted to cash in on fame.

Read More: Home Run Kings: Ranking the 30 Best in MLB History

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