Sophie Cunningham Lands Viral Endorsement With Arby’s
Sophie Cunningham may not be one of the league’s top scorers, but she’s quickly becoming a breakout star off the court. The former Missouri standout and current Indiana Fever guard is riding a wave of popularity thanks to her strong social media presence and it’s paying off in a big way.
Cunningham, who played her first six WNBA seasons with the Phoenix Mercury, has gained national attention as Caitlin Clark’s feisty teammate. Earlier this season, she made headlines as Clark’s “enforcer” in a heated game against the Connecticut Sun. Since then, her social media following has exploded to over 1.1 million fans.
That popularity has opened doors. Cunningham has secured major endorsements with Adidas, Ring, and now, Arby’s.
Read More: Sophie Cunningham Gets NFL Shoutout After Sticking Up for Caitlin Clark
Fans Celebrate Cunningham’s Arby’s Collab
Over the weekend, Cunningham announced her latest deal with fast-food giant Arby’s, posting on Instagram with the caption:
“look who has the meats now #ArbysPartner.”
The reaction was immediate and enthusiastic.
Fans and teammates alike flooded the comments section with support:
“SHE HAS THE MEATS,” joked teammate Lexie Hull.
“That’s actually a really funny and fitting partnership,” added another fan.
“Beautiful Sophie. Nice win ❤️” and “WE HAVE THE MEATSSS,” others chimed in.
It’s clear the partnership has struck a chord with fans, and it highlights a bigger trend: more national brands are recognizing the marketability of WNBA players, especially those who shine online.
WNBA contracts are still very modest — mega star Caitlin Clark reportedly makes just $70,000 a year. Therefore endorsements like this one are a crucial revenue stream.
And for brands like Arby’s, linking up with personalities like Sophie Cunningham seems to be a smart, and very cool, move.
Read More: 5 Things to Know About Sophie Cunningham’s WNBA Reputation
