The NHL’s newest chapter in Salt Lake City just got a name—and it’s as bold as the region it represents. Meet the Utah Mammoth, the permanent identity of the team formerly known as the Utah Hockey Club.
Team owners Ryan and Ashley Smith unveiled the new name on Wednesday after a year-long rebranding process driven entirely by fan input.
“From Day 1, we committed that this team would be built with and for the people of Utah,” the Smiths said. “The community chose the Utah Mammoth brand. And it stands as a symbol of who we are, where we came from and the unstoppable force we’re building together.”
A Name with Local Power
The Mammoth name beat out other finalists like “Utah Hockey Club” and “Outlaws” to win fan approval. Originally, “Yeti” was among the frontrunners, but legal issues with the cooler brand forced its removal.
The branding honors Utah’s natural and historical heritage. The logo design includes a mountain outline, the state’s shape, and a curved tusk forming a “U”. That tusk isn’t just symbolic. Mammoth fossils have been discovered throughout Utah, with one of the most notable found in Huntington Canyon in 1988.
Fans can expect to see a black, light blue, and white color scheme. With jerseys still featuring UTAH diagonally across the front. The team’s new rallying cry? “Tusks Up.”
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New Name, New Era
Beyond the name, the Utah Mammoth have an exciting summer ahead. Holding the No. 4 pick in the NHL Draft, more than $20 million in cap space. And kicking off the first phase of arena renovations, the team is poised for major moves.
Led by captain Clayton Keller, rising star Logan Cooley, two-time Stanley Cup winner Mikhail Sergachev, and standout goaltender Karel Vejmelka, the Mammoth may be surprise playoff contenders as early as next season.
A Fast Rebrand and Fresh Start
The rebranding comes just 13 months after Smith Entertainment Group purchased the team from Alex Meruelo and relocated the franchise from Arizona to Salt Lake City.
Once known as the Arizona Coyotes, and before that the original Winnipeg Jets, the team is now fully rooted in Utah’s sports culture.
From fossils to fans, the Utah Mammoth represents more than just a new name. it signals a powerful beginning in Salt Lake City hockey history. Let’s hope this new change will push them on to a better NHL season and postseason.
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