14 Sports Markets That Only Show Up for Winning Teams

Some sports markets bleed loyalty and pack stadiums no matter how bad the product is. Others? If the team isn’t contending, neither is the attendance.

This list is for the front-running cities that magically find their passion when the win column starts looking good. If the banners aren’t flying, the fans aren’t buying.

14. Tampa Bay, Florida

Raymond James Stadium, Tampa, Florida
Wikimedia Commons

When things are going well, Tampa sports fans make it feel like the city is a hidden gem. But when the teams dip in performance, that gem disappears faster than a snowbird in summer.

13. San Diego, California

Petco Park, San Diego, CA
Flickr

When the Padres flirt with greatness, the stadium buzzes with energy. But fans suddenly remember there’s a beach down the road if the losses pile up.

12. Miami, Florida

Hard Rock Stadium, Miami, Florida
Wikimedia Commons

Championship-caliber Heat or Marlins? People show up. Mediocre records? Suddenly, South Beach gets a lot more appealing than the ballpark.

11. Phoenix, Arizona

Phoenix Municipal Stadium, Phoenix, AZ
Flickr

Give Phoenix a winner, and it rallies with impressive enthusiasm. But take away that playoff spark, and the excitement vanishes like it never existed.

10. Washington, D.C.

RFK Stadium, Washington, D.C.
Flickr

D.C. can rally around its teams when trophies are within reach. But if there’s a rebuild in progress, the fan base tends to go politically quiet.

9. Charlotte, North Carolina

Bank of America Stadium, Charlotte, North Carolina
Flickr

When the Panthers are good, it’s electric. When they aren’t? Fans seem more interested in fall foliage than football.

8. Nashville, Tennessee

Nissan Stadium, Nashville, Tennessee
Wikimedia Commons

Nashville throws a party for winners, no question. But if the season goes south, so does the energy around town.

7. Houston, Texas

Houston Astros
Flickr

Houston fans know how to celebrate championships, but a down year brings out the crickets. The passion exists—it’s just not always consistent.

6. Las Vegas, Nevada

Allegiant Stadium, Las Vegas
Wikimedia Commons

Vegas is still figuring out what kind of sports town it wants to be. But one thing’s clear: it loves winners and gets quiet when the odds turn bad.

5. Los Angeles, California

SoFi Stadium, Los Angeles, California
Flickr

LA will turn out in full force for a title run. But if the product’s mediocre, there are about a million other things to do in town.

4. Denver, Colorado

Mile High Stadium, Denver, Colorado
Flickr

Denver’s passion is real, but it intensifies with success. Struggling teams get less love than a cold cup of Coors.

3. Dallas, Texas

AT&T Stadium, Texas
Flickr

Dallas fans live for the spotlight, but that spotlight dims quickly when the teams underperform. They love to win and pretend that losing seasons didn’t happen.

Read More: Ranking the 17 Most Disputed NFL MVP Winners of All Time

2. Indianapolis, Indiana

Lucas Oil Stadium, Indianapolis, Indiana
Flickr

Indy fans can get loud and proud for contenders. But take away the relevance, and you’ll hear more echoes than cheers.

Read More: 20 Heisman Winners Who Disappointed Us in the NFL

1. Atlanta 

Dec 22, 2024; Atlanta, Georgia, USA; Atlanta Falcons fans react in the stands during the game against the New York Giants during the second half at Mercedes-Benz Stadium. Mandatory Credit: Dale Zanine-Imagn Images
Dale Zanine-Imagn Images

Atlanta comes alive when there’s a playoff run, but the regular season often feels like an afterthought. The support is there, but it is just very conditional.

Read More: Ranking the 10 Most Overrated “Foodie Cities” in the U.S.

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