15 NFL Stars Who Were Very Smart With Their Money

NFL careers can be short and have many financial pitfalls, but these players proved they were just as sharp off the field as they were on it. These guys ensured their money worked for them long after the final whistle, whether through savvy investments, thoughtful budgeting, or building empires outside of football.

This list reminds us that being smart with money is always in style. From real estate moguls to tech entrepreneurs to players who lived well below their means, here are 15 NFL stars who turned their paychecks into long-term financial wins.

15. Kirk Cousins

Dec 22, 2024; Atlanta, Georgia, USA; Atlanta Falcons quarterback Kirk Cousins (18) prepares for a game against the New York Giants at Mercedes-Benz Stadium. Mandatory Credit: Brett Davis-Imagn Images
Brett Davis-Imagn Images

Kirk Cousins is famous for stacking guaranteed contracts, but he’s also known for driving an old van and keeping things simple. He’s lived frugally, saved religiously, and invested wisely, showing you don’t have to live like a baller to be one.

14. Vernon Davis

Jun 4, 2019; Richmond, VA, USA; Washington Redskins tight end Vernon Davis (85) catches a pass during minicamp at Redskins Park. Mandatory Credit: Scott Taetsch-Imagn Images
Scott Taetsch-Imagn Images

Vernon Davis turned his NFL earnings into a post-football portfolio that includes real estate, film production, and a wine company. The man diversified like a Wall Street pro and came out ahead.

13. Justin Tucker

Jan 10, 2021; Nashville, Tennessee, USA; Baltimore Ravens kicker Justin Tucker (9) reacts after his missed field goal against the Tennessee Titans during the fourth quarter in a AFC Wild Card playoff game at Nissan Stadium. Mandatory Credit: Christopher Hanewinckel-Imagn Images
Christopher Hanewinckel-Imagn Images

As the most accurate kicker in NFL history, Tucker has kicked his way into long-term security—and he’s also made wise choices off the field. He’s invested carefully and built a brand with a surprisingly low profile for a guy with a golden leg.

12. Larry Fitzgerald

Dec 20, 2020; Glendale, Arizona, USA; Arizona Cardinals wide receiver Larry Fitzgerald (11) scores a touchdown against the Philadelphia Eagles in the first half at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Mark J. Rebilas-Imagn Images

Larry Fitzgerald treated every paycheck like it might be his last and grew his money through investments, philanthropy, and business deals. The guy has stayed classy, wealthy, and low-key the whole time.

11. Ndamukong Suh

Oct 25, 2020; Paradise, Nevada, USA; Tampa Bay Buccaneers defensive tackle Ndamukong Suh (93) against the Las Vegas Raiders at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Mark J. Rebilas-Imagn Images

Suh didn’t just dominate the trenches—he dominated his finances. Known for spending little of his football income, he focused on business investments and set himself up for long-term wealth.

10. Andrew Luck

Indianapolis Colts quarterback Andrew Luck (12) shares a laugh with Jacoby Brissett (7) during their preseason training camp practice at Grand Park in Westfield on Friday, July 26, 2019. Colts Presseason Training Camp
Matt Kryger/IndyStar via Imagn Content Services, LLC

Luck famously retired early, but he also made sure his millions would last by staying away from flashy spending. He lived modestly, saved aggressively, and now enjoys life without financial stress.

9. Marshawn Lynch

Nov 5, 2017; Miami Gardens, FL, USA; Oakland Raiders running back Marshawn Lynch (24) sits on a cooler during the National Anthem prior to the game against the Miami Dolphins at Hard Rock Stadium. Mandatory Credit: Jasen Vinlove-Imagn Images
Jasen Vinlove-Imagn Images

Beast Mode wasn’t just about breaking tackles—he broke the mold for how to handle NFL money. Lynch reportedly lived off endorsement income and saved all his football salary, a rare move in pro sports.

8. Calvin Johnson

Dec 27, 2015; Detroit, MI, USA; Detroit Lions wide receiver Calvin Johnson (81) warms up before the game against the San Francisco 49ers at Ford Field. Mandatory Credit: Tim Fuller-Imagn Images
Tim Fuller-Imagn Images

Megatron walked away early from football, but not from his financial sense. He invested in cannabis and wellness ventures, building a business career that’s taken off after football.

7. Brandon Copeland

Oct 5, 2020; Kansas City, Missouri, USA; New England Patriots outside linebacker Brandon Copeland (52) prays before the game against the Kansas City Chiefs at Arrowhead Stadium. Mandatory Credit: Jay Biggerstaff-Imagn Images
Jay Biggerstaff-Imagn Images

Copeland played linebacker in the league but also taught financial literacy at Penn. He’s been passionate about educating others while making his sharp investment moves

6. Philip Rivers

Jan 9, 2021; Orchard Park, New York, USA; Indianapolis Colts quarterback Philip Rivers (17) throws a pass as Buffalo Bills defensive end Jerry Hughes (55) rushes in the second quarter at Bills Stadium.
Mark Konezny-Imagn Images

Rivers was all about consistency, on the field and in his finances. He raised a huge family on a budget, avoided wild purchases, and planned like a coach drawing up plays.

5. Russell Wilson

Jan 9, 2021; Seattle, Washington, USA; Seattle Seahawks quarterback Russell Wilson (3) looks on while walking to the sidelines against the Los Angeles Rams during the second quarter at Lumen Field. Mandatory Credit: Joe Nicholson-Imagn Images
Joe Nicholson-Imagn Images

Wilson built his wealth beyond football with smart endorsement deals and business ventures. He’s dabbled in everything from tech startups to fashion while keeping his long-term money goals in mind.

4. Ryan Tannehill

Jan 7, 2024; Nashville, Tennessee, USA; Tennessee Titans quarterback Ryan Tannehill (17) takes the field during the first half against the Jacksonville Jaguarsat Nissan Stadium. Mandatory Credit: Steve Roberts-Imagn Images
Steve Roberts-Imagn Images

Tannehill quietly built financial security by living modestly and letting his investments grow. He didn’t chase fame—he chased sustainability.

3. Richard Sherman

Feb 2, 2020; Miami Gardens, Florida, USA; San Francisco 49ers cornerback Richard Sherman (25) reacts during Super Bowl LIV against the Kansas City Chiefs at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Mark J. Rebilas-Imagn Images

Richard Sherman talked and walked the walk on and off the field. A Stanford grad, he negotiated his contracts and built an innovative investment portfolio that proves brains and brawn can go hand in hand.

2. Peyton Manning

Jan 24, 2016; Denver, CO, USA; Denver Broncos quarterback Peyton Manning (18) against the New England Patriots in the AFC Championship football game at Sports Authority Field at Mile High. The Broncos defeated the Patriots 20-18 to advance to the Super Bowl. Mandatory Credit: Mark J. Rebilas-Imagn Images
Mark J. Rebilas-Imagn Images

Manning didn’t just read defenses—he read the business world like a pro. He parlayed his popularity into successful endorsements, investments, and ownership opportunities, becoming a financial powerhouse.

Read More: Ranking the 30 Best Quarterbacks of All Time

1. Rob Gronkowski

Dec 26, 2020; Detroit, Michigan, USA; Tampa Bay Buccaneers tight end Rob Gronkowski (87) celebrates after scoring a touchdown against the Detroit Lions during the third quarter at Ford Field. Mandatory Credit: Tim Fuller-Imagn Images
Tim Fuller-Imagn Images

Gronk might seem like a party guy, but his money habits are all business. He famously never touched his NFL salary, living solely off endorsements and saving like a financial advisor’s dream client.

Read More: 12 Irrational Things Smart People Do with Money

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