The WNBA is on the brink of a financial revolution, and Caitlin Clark is leading the charge. As the league’s biggest star and the face of the Indiana Fever, Clark’s next contract could reset the market entirely.
Though she’s still on her rookie deal, the buzz around her future earnings is louder than ever. Clark inked a standard four-year contract in 2024 after being selected first overall in the WNBA Draft. Her rookie salary started just above $76,000 and will climb to over $97,000 by her fourth season. For the most popular player in the league, and arguably the most impactful—the number has left fans and analysts in disbelief.
Caitlin Clark’s Impact Is Bigger Than the Box Score
From Day 1, Clark has been a box office draw. According to Yahoo Sports, she made $11 million in endorsements in 2024 alone. She appeared in 20 of the 23 most-watched WNBA games during the season, proving she brings eyeballs and dollars to the league. She also set rookie records for both points and assists, as reported by Sports Illustrated.
This overwhelming impact has led many to speculate that Clark’s next contract could be historic. Erin Kane, Clark’s agent, told ESPN, “Will Caitlin Clark ever be paid by the WNBA what she’s really worth? I don’t think that’s possible.”
Read More: Caitlin Clark’s Frustrated Outburst at Teammate Echoes Pre-Draft “Toddler” Warning
Could Clark Be the First $1 Million Player?
That may soon change. The WNBA’s current supermax salary is $249,244, but reports suggest that the next collective bargaining agreement (CBA) could raise salaries dramatically. Some insiders believe max deals could reach $1 million, which would be a 300% increase from the current rate.
Clark becomes a restricted free agent in 2028, and Indiana may need to offer her an extension before then to avoid a bidding war. However, as one of the biggest names in sports, Clark could wait and explore her value on the open market.
WNBA Players Association president Nneka Ogwumike is pushing for a complete restructure of the league’s salary model. “It’s not just about the number,” she said. “It’s about the system… creating a new structure.”
Whether the Fever lock her in early or wait until free agency, one thing is certain, Caitlin Clark’s next contract won’t just be a payday, it will be a statement. The league, her fans, and the business of women’s sports may never be the same again.
Read More: Caitlin Clark’s Flagrant Treatment in the WNBA Has Gone Too Far
