NASCAR’s Worry Grows as Viewership Dips
The latest NASCAR viewership figures are raising eyebrows, and not in a good way. With just three races left before the playoffs kick off in Darlington, the Cup Series is on the verge of an unwanted milestone: averaging under 3 million viewers for the first time since records began.
So far, the 2025 Cup Series has averaged just 2.73 million viewers through 23 races. The most recent Iowa Corn 350, won by William Byron, pulled only 2.17 million viewers on USA Network. That’s down from last year’s 2.7 million for the same event, adding to concerns about fan engagement.
The Iowa weekend didn’t help NASCAR’s case. Fans voiced frustration over lackluster racing conditions due to speed and aero issues. The Cook Out 400 at Richmond Raceway last season brought in 2.22 million viewers, better than Iowa, but still far from stellar.
Read More: These 15 NASCAR Drivers Are Dominating the Track Right Now
Meanwhile, Formula 1 Keeps Winning in the U.S.
While NASCAR struggles, Formula 1 continues its steady rise. The Hungarian Grand Prix pulled in 1.22 million U.S. viewers, just shy of its all-time American record of 1.25 million. Lando Norris claimed his fifth win of the season, keeping fans glued to the standings as he closed in on leader Oscar Piastri.
So far, F1’s average viewership is up by 0.14 million compared to 2024, with the Miami Grand Prix being the only race to dip slightly. Now that F1 is on a break, NASCAR has a small window to reclaim lost ground.
With Watkins Glen next up on the calendar, all eyes are on how NASCAR will perform. Last year’s Go Bowling At The Glen brought in 1.81 million viewers. Can 2025 top that and pull the Cup Series back from the brink?
One thing’s for sure, NASCAR needs a win, both on the track and in front of the screen.
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