20 NFL Stars Who Never Met a Brand Deal They Didn’t Like

The modern NFL star doesn’t just grind on the field—they hustle off it too. Whether it’s hawking protein shakes, popping up in car commercials, or launching their fashion line, today’s football elite are practically walking, talking advertisements.

Some of these guys say yes to every opportunity that comes their way, and honestly, we respect the commitment to the hustle. From flashy ad campaigns to eyebrow-raising endorsements, these NFL players have turned brand deals into an art form.

20. Christian McCaffrey

Nov 8, 2020; Kansas City, Missouri, USA; Carolina Panthers running back Christian McCaffrey (22) scores a touchdown during the game against the Kansas City Chiefs at Arrowhead Stadium. Mandatory Credit: Denny Medley-Imagn Images
Denny Medley-Imagn Images

If there’s a protein powder or fitness brand in need of a chiseled face, McCaffrey is probably on speed dial. He’s leaned into the clean-cut, health-conscious image and cashed in accordingly.

19. Russell Wilson

Russell Wilson, quarterback with the NY Giants, is shown during a practice at Quest Diagnostics Training Center
Anne-Marie Caruso / magn Images

Russ is always cooking something up—whether it’s nano bubbles or fashion collabs. His brand hustle might be confusing at times, but the man never misses a promo opportunity.

18. Rob Gronkowski

Dec 26, 2020; Detroit, Michigan, USA; Tampa Bay Buccaneers tight end Rob Gronkowski (87) celebrates after scoring a touchdown against the Detroit Lions during the third quarter at Ford Field. Mandatory Credit: Tim Fuller-Imagn Images
Tim Fuller-Imagn Images

Even in retirement, Gronk has stayed booked and busy. From energy drinks to cruise ship commercials, he’ll slap a grin on and sell just about anything.

17. CeeDee Lamb

Dec 22, 2024; Arlington, Texas, USA; Dallas Cowboys wide receiver CeeDee Lamb (88) runs after catching a pass against the Tampa Bay Buccaneers in the second quarter at AT&T Stadium. Mandatory Credit: Tim Heitman-Imagn Images
Tim Heitman-Imagn Images

Lamb brings style and swagger to every endorsement he touches. Whether it’s fashion, footwear, or flashy accessories, he knows how to sell with flair.

16. George Kittle

December 30, 2024; Santa Clara, California, USA; San Francisco 49ers tight end George Kittle (85) celebrates a first down against the Detroit Lions during the fourth quarter at Levi's Stadium. Mandatory Credit: Kyle Terada-Imagn Images
Kyle Terada-Imagn Images

The lovable tight end has become a favorite for everything from shaving kits to sports drinks. He brings a mix of grit and goofiness that brands can’t resist.

15. Deebo Samuel

Dec 30, 2024; Santa Clara, California, USA; San Francisco 49ers wide receiver Deebo Samuel Sr. (1) during the game against the Detroit Lions at Levi's Stadium. Mandatory Credit: Sergio Estrada-Imagn Images
Sergio Estrada-Imagn Images

Deebo is one of those individuals who consistently appears with a new product in hand. He’s managed to turn his unique style of play into a marketable persona.

14. Saquon Barkley

May 28, 2025; Philadelphia, PA, USA; Philadelphia Eagles running back Saquon Barkley (26) during OTAs at NovaCare Complex. Mandatory Credit: Bill Streicher-Imagn Images
Bill Streicher-Imagn Images

Saquon had endorsement deals lined up before he even took his first NFL snap. With his clean image and explosive talent, brands were practically begging for him.

13. Odell Beckham Jr.

Aug 19, 2020; Berea, Ohio, USA; Cleveland Browns wide receiver Odell Beckham Jr. (13) runs a route during training camp at the Cleveland Browns training facility. Mandatory Credit: Ken Blaze-Imagn Images
Ken Blaze-Imagn Images

Odell has been in more ads than touchdowns in recent seasons, but that hasn’t slowed him down. His flair for fashion and flash makes him a marketing favorite.

12. Josh Allen

Nov 25, 2018; Orchard Park, NY, USA; Buffalo Bills quarterback Josh Allen (17) celebrates his touchdown with offensive tackle Dion Dawkins (73) and wide receiver Kelvin Benjamin (13) during the second half against the Jacksonville Jaguars at New Era Field. Mandatory Credit: Timothy T. Ludwig-Imagn Images
Timothy T. Ludwig-Imagn Images

Allen’s boy-next-door charm has become big business. He’s the face of everything from cereal boxes to national ad campaigns.

11. Nick Bosa

Jan 30, 2025; Orlando, FL, USA; NFC defensive end Nick Bosa of the San Francisco 49ers runs in the relay race during the Pro Bowl Skills Challenge at Nicholson Fieldhouse. Mandatory Credit: Kirby Lee-Imagn Images
Kirby Lee-Imagn Images

He may not say much, but he shows up when the cameras roll. Bosa’s stoic cool suits a sleek campaign or two perfectly.

10. Travis Kelce

Travis Kelce
Openverse

Kelce’s personality was always destined for brand stardom, and now it’s impossible to keep up. From skincare to sneakers, he’s got his hands in it all.

9. Justin Jefferson

Jan 13, 2025; Glendale, AZ, USA; Minnesota Vikings wide receiver Justin Jefferson (18) against the Los Angeles Rams during an NFC wild card game at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Mark J. Rebilas-Imagn Images

JJettas has fully embraced being a Gen Z icon, and the brand deals followed. If it’s trendy, flashy, or fun, he’s probably partnered with it.

8. Aaron Rodgers

Jun 10, 2025; Pittsburgh, PA, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) drops back to pass during minicamp at their South Side facility. Mandatory Credit: Philip G. Pavely-Imagn Images
Philip G. Pavely-Imagn Images

Rodgers’ endorsements have ranged from discount double-checks to wellness retreats. He may be unpredictable, but his brand resume is stacked.

7. Patrick Mahomes

Oct 17, 2021; Landover, Maryland, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gestures at the line of scrimmage against the Washington Football Team at FedExField. Mandatory Credit: Geoff Burke-Imagn Images
Geoff Burke-Imagn Images

Mahomes is already the face of half the commercials during a game. His mix of elite play and humble persona makes him brand gold.

6. Jalen Hurts

Jun 10, 2025; Philadelphia, PA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) performs a practice drill at NovaCare Complex. Mandatory Credit: Kyle Ross-Imagn Images
Kyle Ross-Imagn Images

Hurts is as polished off the field as he is calm on it, and brands have taken notice. He’s built a savvy portfolio that matches his steady rise in the league.

5. Tom Brady

Feb 4, 2018; Minneapolis, MN, USA; New England Patriots quarterback Tom Brady (12) reviews plays on a tablet with Brian Hoyer (2) against the Philadelphia Eagles in Super Bowl LII at U.S. Bank Stadium. Mandatory Credit: Matthew Emmons-Imagn Images
Matthew Emmons-Imagn Images

Even in retirement, Brady’s brand machine continues to hum. From fashion to wellness to his own personal TB12 line, he’s not missing any checks.

4. Cam Newton

Jan 3, 2021; Foxborough, Massachusetts, USA; New England Patriots quarterback Cam Newton (1) celebrates after scoring a touchdown against the New York Jets during the third quarter at Gillette Stadium. Mandatory Credit: Brian Fluharty-Imagn Images
Brian Fluharty-Imagn Images

Cam made style his brand, and endorsements followed suit. Whether it was cigars or custom hats, he always had something to promote.

3. Deion Sanders

Sep 11, 1997; Irving, TX, USA; FILE PHOTO: Dallas Cowboys defensive back Deion Sanders (21) celebrating as he scores a touchdown on an interception against the Chicago Bears at Texas Stadium. Mandatory Credit: James D. Smith-Imagn Images
James D. Smith-Imagn Images

Coach Prime is the blueprint for turning flash into cash. He was brand-forward before social media made it a trend, and he continues to do so today.

Read More: The 30 Most Marketable Athletes of All Time

2. Joe Burrow

Nov 22, 2020; Landover, Maryland, USA; Cincinnati Bengals quarterback Joe Burrow (9) attempts a pass against the Washington Football Team during the second quarter at FedExField. Mandatory Credit: Brad Mills-Imagn Images
Brad Mills-Imagn Images

Burrow’s cool, calm confidence makes him a brand’s dream. His understated swagger has led to collaborations with luxury watchmakers and tech partnerships.

Read More: The 10 Biggest Celebrity Endorsement Deals of All Time

1. Peyton Manning

Denver Broncos quarterback Peyton Manning (18) against the New England Patriots in the AFC Championship football game at Sports Authority Field at Mile High. The Broncos defeated the Patriots 20-18 to advance to the Super Bowl.
Mark J. Rebilas / Imagn Images

The king of brand deals, Peyton turned his post-retirement years into a prime-time ad domination. No NFL player has blended likability and sponsorships quite like him.

Read More: The 13 Most Hated Current NFL Players

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