15 “Franchise” NBA Players Who Weren’t Even Starter Material

Every few years, an NBA team falls in love with a player and declares, “This is our guy!” They print the jerseys, run the hype videos, and build marketing campaigns around someone who probably shouldn’t have been starting, let alone leading.

These so-called franchise cornerstones often ended up glued to the bench, struggling to justify the expectations placed on them. Some had flashes of brilliance, others had great smiles, but very few had the game to back up the hype.

15. Michael Carter-Williams

Apr 2, 2023; Orlando, Florida, USA; Orlando Magic guard Michael Carter-Williams (11) dribbles the ball past Detroit Pistons forward Eugene Omoruyi (97) during the second half at Amway Center. Mandatory Credit: Rich Storry-Imagn Images
Rich Storry-Imagn Images

He looked like the future on opening night, but played like a flashback the rest of the season. Teams kept hoping he’d evolve, but the only thing consistent was his inconsistency.

14. Marvin Bagley III

Apr 13, 2025; Memphis, Tennessee, USA; Memphis Grizzlies forward Marvin Bagley III (35) shoots during the fourth quarter against the Dallas Mavericks at FedExForum. Mandatory Credit: Petre Thomas-Imagn Images
Petre Thomas-Imagn Images

Taken ahead of Luka Doncic, which still haunts Sacramento fans today. Injuries and defensive lapses made him more of a project than a pillar.

13. Jimmer Fredette

Jul 30, 2024; Paris, France; United States player Jimmer Fredette (5) controls the ball against Serbia in the men’s pool basketball 3x3 game during the Paris 2024 Olympic Summer Games at La Concorde 1. Mandatory Credit: Yukihito Taguchi-Imagn Images
Yukihito Taguchi-Imagn Images

College superstar turned NBA afterthought in record time. He was supposed to be a scoring machine, but the league had other ideas.

12. Emmanuel Mudiay

Aug 8, 2021; Las Vegas, Nevada, USA; Portland Trail Blazers guard Emmanuel Mudiay (58) dribbles the ball during an NBA Summer League game against the Charlotte Hornets at Cox Pavilion. Mandatory Credit: Stephen R. Sylvanie-Imagn Images
Stephen R. Sylvanie-Imagn Images

Touted as a dynamic point guard who would revolutionize the offense. He was a turnover-prone player who couldn’t shoot or run a team.

11. Josh Jackson

Apr 7, 2019; Houston, TX, USA; Phoenix Suns forward Josh Jackson (20) dribbles the ball against Houston Rockets center Clint Capela (15) during the third quarter at Toyota Center. Mandatory Credit: Troy Taormina-Imagn Images
Troy Taormina-Imagn Images

Top-four pick with highlight-reel athleticism and G League-level decision-making. His career became a tour of second chances that never stuck.

10. James Wiseman

Oct 10, 2024; Cleveland, Ohio, USA; Indiana Pacers center James Wiseman (13) shoots beside Cleveland Cavaliers forward JT Thor (15) in the fourth quarter at Rocket Mortgage FieldHouse. Mandatory Credit: David Richard-Imagn Images
David Richard-Imagn Images

Golden State hoped he was the future of their frontcourt. He barely cracked the rotation before being shipped off as a reclamation project.

9. Dante Exum

Feb 25, 2025; Los Angeles, California, USA; Dallas Mavericks guard Dante Exum (0) shoots the ball against the Los Angeles Lakers during the first half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-Imagn Images
Gary A. Vasquez-Imagn Images

The Jazz talked him up as a mystery star from Australia. That mystery was never solved, and the impact never arrived.

8. Ben McLemore

Jan 23, 2022; Toronto, Ontario, CAN; Toronto Raptors guard Gary Trent Jr. (33) controls the ball as Portland Trail Blazers guard Ben McLemore (23) flies past looking to block a shot in the second half at Scotiabank Arena. Mandatory Credit: Dan Hamilton-Imagn Images
Dan Hamilton-Imagn Images

He was supposed to put it together every offseason, and finally, every regular season, he reminded everyone why hope never panned out.

7. Hasheem Thabeet

Feb 20, 2013; Houston, TX, USA; Oklahoma City Thunder center Hasheem Thabeet (34) passes the ball during the fourth quarter against the Houston Rockets at Toyota Center. The Rockets defeated the Thunder 122-119. Mandatory Credit: Troy Taormina-Imagn Images
Troy Taormina-Imagn Images

You can’t teach height, but you can teach basketball IQ—that’s where things fell apart. He never came close to living up to the No. 2 overall selection.

6. Dennis Smith Jr.

Fayetteville native, NBA player Dennis Smith Jr. in partnership with the Two-Six Project host the Third annual Smithway Invitational at Capel Arena on Fayetteville State University on Friday, July 5, 2024.
Andrew Craft / USA TODAY NETWORK

Started with jaw-dropping dunks and ended with DNPs. He never adjusted to the pace or playmaking responsibilities of an NBA guard.

5. Jan Vesely

Jan 7, 2014; Charlotte, NC, USA; Washington Wizards forward Jan Vesely (24) drives to the basket and scores during the first half of the game against the Charlotte Bobcats at Time Warner Cable Arena. Mandatory Credit: Sam Sharpe-Imagn Images
Sam Sharpe-Imagn Images

Dubbed the “European Blake Griffin,” which was offensive to both Europe and Blake Griffin. He never looked comfortable, and the NBA quickly moved on.

4. Anthony Bennett

Sep 27, 2019; Houston, TX, USA; Houston Rockets forward Anthony Bennett (30) poses for a picture during media day at Post Oak Hotel. Mandatory Credit: Troy Taormina-Imagn Images
Troy Taormina-Imagn Images

The most confusing No. 1 pick in NBA history. He looked overwhelmed from day one and never once looked like he belonged.

3. Kevin Knox

Nov 17, 2023; Cleveland, Ohio, USA; Detroit Pistons forward Kevin Knox II (24) dunks during the second half against the Cleveland Cavaliers at Rocket Mortgage FieldHouse. Mandatory Credit: Ken Blaze-Imagn Images
Ken Blaze-Imagn Images

He had one good Summer League and rode that wave for years. Unfortunately, the regular season showed he wasn’t quite ready for primetime—or even daytime.

2. Thomas Robinson

Feb 28, 2025; Memphis, Tennessee, USA; New York Knicks center Mitchell Robinson (23) dunks during the first quarter against the Memphis Grizzlies at FedExForum. Mandatory Credit: Petre Thomas-Imagn Images
Petre Thomas-Imagn Images

A high-motor guy who couldn’t find a consistent role. Five teams in two seasons told you everything you needed to know.

Read More: 20 NFL Players Who Burned Every Bridge on the Way Out

1. Michael Beasley

February 2, 2019; Oakland, CA, USA; Los Angeles Lakers forward Michael Beasley (11) shoots the basketball against Golden State Warriors forward Andre Iguodala (9) during the second quarter at Oracle Arena. Mandatory Credit: Kyle Terada-Imagn Images
Kyle Terada-Imagn Images

He was supposed to be a scoring savant to build a team around. Instead, he became a journeyman whose defense and decision-making never matched his draft status.

Read More: The 15 Most Respected Leaders in Sports History

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