20 Golfers Who Were Basically Just Endorsement Machines

Golf has always been about more than just the scorecard. For some players, the real trophies came from landing lucrative brand deals, plastering their faces across commercials, and showing up in more ads than leaderboards.

These guys knew how to play the game, but they knew how to work a sponsorship deal. Whether modeling polo shirts, hawking watches, or launching energy drinks, these golfers cashed in big even when their games didn’t always back it up.

20. Ian Poulter

Sep 22, 2024; Carrolton, Texas, USA; Ian Poulter plays his shot from the tenth tee during the LIV Golf Dallas Team Championship Finals at Maridoe Golf Club. Mandatory Credit: Jim Cowsert-Imagn Images
Jim Cowsert-Imagn Images

The wardrobe was louder than the scorecard, and that was the point. Poulter built a whole brand off eccentric fashion and Ryder Cup hype.

19. David Duval

David Duval hits out of a bunker onto the ninth green during the pro-am of the Galleri Classic at Mission Hills Country Club in Rancho Mirage, Calif., Wednesday, March 26, 2025.
Andy Abeyta/The Desert Sun / USA TODAY NETWORK via Imagn Images

For a minute, Duval was the next big thing, and the endorsements rolled in fast. But the drop-off in results didn’t exactly slow down the deals.

18. Michelle Wie

Former LPGA golfer Michelle Wie-West watches her tee shot on 15 during the Workday Golden Bear Pro-Am at Muirfield Village Golf Club in Dublin, Ohio on May 28, 2025
Adam Cairns/Columbus Dispatch / USA TODAY NETWORK via Imagn Images

Wie was everywhere before she won. Companies loved her marketability even when the trophies were sparse.

17. Sergio Garcia

Jun 7, 2025; Gainesville, Virginia, USA; Sergio Garcia of team Fireballs GC hits a tee shot on the fifteenth hole during the second round of the LIV Golf Virginia golf tournament at Robert Trent Jones Golf Club. Mandatory Credit: Geoff Burke-Imagn Images
Geoff Burke-Imagn Images

Sergio cashed in early and often with equipment deals and apparel sponsorships. His fire on the course was matched only by his presence in ads.

16. Rickie Fowler

Rickie Fowler tees off on 18 during the third round of the Memorial Tournament at Muirfield Village Golf Club in Dublin on May 31, 2025.
Adam Cairns/Columbus Dispatch / USA TODAY NETWORK via Imagn Images

The bright colors and flat-brim hats made him a marketing dream. Even during his winless droughts, the brands never left his side.

15. John Daly

John Daly approaches the 11th green during the pro-am of the Galleri Classic at Mission Hills Country Club in Rancho Mirage, Calif., Wednesday, March 26, 2025
Andy Abeyta/The Desert Sun / USA TODAY NETWORK via Imagn Images

He wasn’t just a golfer—he was a lifestyle brand. Daly’s larger-than-life image sold more merch than most major winners.

14. Camilo Villegas

May 9, 2025; Myrtle Beach, South Carolina, USA; Camilo Villegas makes a tee shot on eight during the second round of the Myrtle Beach Classic golf tournament. Mandatory Credit: Jim Dedmon-Imagn Images
Jim Dedmon-Imagn Images

Known more for his yoga poses than PGA Tour wins, Villegas became a fitness poster boy. The camera loved him, and the brands did too.

13. Natalie Gulbis

Natalie Gulbis tees off at the eighteen during the CME Group Tour Championship pro-am, Wednesday, Dec, 16, 2020, at the Tiburon Golf Club in North Naples, Florida. Cme Group Tour Championship Pro Am
Jon Austria/Naples Daily News USA TODAY – FLORIDA NETWORK via Imagn Content Services, LLC

Gulbis parlayed a modest golf résumé into a massive endorsement footprint. Calendars, commercials, and photo shoots came easier than birdies.

12. Jordan Spieth

Jun 1, 2025; Dublin, Ohio, USA; Jordan Spieth lines up a putt on the 18th green during the final round of the Memorial Tournament presented by Workday golf tournament. Mandatory Credit: Aaron Doster-Imagn Images
Aaron Doster-Imagn Images

His game peaked early, but the endorsements kept rolling. Under Armour made him a cornerstone of their golf push, even as the wins slow down.

11. Greg Norman

Feb. 8, 2008; Pebble Beach, CA, USA; Greg Norman follows his ball after hitting off the 11th tee during the second round of the AT&T Pebble Beach National Pro-Am golf tournament at the Spyglass Hill in Pebble Beach, CA. Mandatory Credit: Kyle Terada-Imagn Images
Kyle Terada-Imagn Images

Norman’s brand might be even more famous than his playing career. “The Shark” became a full-on business empire with wine, apparel, and more.

10. Lee Westwood

Jun 21, 2024; Nashville, Tennessee, USA; Lee Westwood of Majesticks GC hits a tee shot at the 15th hole at The Grove. Mandatory Credit: Steve Roberts-Imagn Images
Steve Roberts-Imagn Images

Westwood was a top-ranked player who never snagged a major but always seemed to be in every ad campaign. He turned reliability into marketability.

9. Lexi Thompson

Lexi Thompson hits an approach shot on the eighth hole during the second round of the U.S. Women’s, Friday, May 30, 2025, at Erin Hills in the Town of Erin, Wisconsin.
Mark Hoffman / Milwaukee Journal Sentinel / USA TODAY NETWORK via Imagn Images

Lexi’s image was as polished as her swing. With a strong fanbase and social media presence, brands couldn’t get enough of her.

8. Freddy Couples

Feb 5, 2011; Scottsdale, AZ, USA; Freddy Couples with his approach shot on the second hole during the third round of the Waste Management Phoenix Open at TPC Scottsdale. Mandatory Credit: Allan Henry-Imagn Images
Allan Henry-Imagn Images

Freddy was smooth, calm, and marketable before that was even a thing. His vibe made him a corporate favorite even when his game was inconsistent.

7. Dustin Johnson

May 16, 2025; Charlotte, North Carolina, USA; (Editors Notes: Caption Correction) Dustin Johnson putts during the second round of the PGA Championship golf tournament at Quail Hollow. Mandatory Credit: Aaron Doster-Imagn Images
Aaron Doster-Imagn Images

DJ didn’t say much, but his sponsorship portfolio sure did. The mystery, power, and swagger mix made him a brand magnet.

6. Tony Finau

May 18, 2025; Charlotte, North Carolina, USA; Tony Finau tees off on the third hole during the final round of the PGA Championship golf tournament at Quail Hollow. Mandatory Credit: Jim Dedmon-Imagn Images
Jim Dedmon-Imagn Images

Finau is the modern endorsement sweet spot: likable, consistent, and always camera-ready. He became a staple of golf commercials even without major wins.

5. Phil Mickelson

May 15, 2025; Charlotte, North Carolina, USA; Phil Mickelson lines up his putt on the ninth hole during the first round of the PGA Championship golf tournament at Quail Hollow. Mandatory Credit: Aaron Doster-Imagn Images
Aaron Doster-Imagn Images

Lefty always knew how to sell a product. Whether it was coffee or Callaway, Phil’s endorsement game was as strong as his short game.

4. Tiger Woods

Dec 21, 2024; Orlando, Florida, [USA]; Tiger Woods tees off on the fifth hole during the PNC Championship at The Ritz-Carlton Golf Club. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
Nathan Ray Seebeck-Imagn Images

Tiger didn’t just endorse brands—he was the brand. At one point, his sponsorship deals were worth more than the GDP of small countries.

3. Paige Spiranac

Paige Spiranac watches her teammates putt on the No. 6 green during the 2023 Kaulig Companies Championship Pro-Am at Firestone Country Club, Wednesday, July 12, 2023, in Akron, Ohio
Jeff Lange / USA TODAY NETWORK

She never played a major tour, but her social media reach made her a marketing juggernaut. Brands loved her influence more than her handicap.

Read More: 20 Golfers Who Thought They Were the Main Event at Every Major

2. Bryson DeChambeau

May 18, 2025; Charlotte, North Carolina, USA; Bryson DeChambeau takes a shot on the 18th hole during the final round of the PGA Championship golf tournament at Quail Hollow. Mandatory Credit: Jim Dedmon-Imagn Images
Jim Dedmon-Imagn Images

He bulked up and cashed in. Bryson’s quirky science-first image gave him a unique angle that brands couldn’t resist.

Read More: 15 Golfers Who Took Everything Way Too Personally

1. Rory McIlroy

May 18, 2025; Charlotte, North Carolina, USA; Rory McIlroy watches his shot on the 15th hole during the final round of the PGA Championship golf tournament at Quail Hollow. Mandatory Credit: Jim Dedmon-Imagn Images
Jim Dedmon-Imagn Images

Rory’s game has had its ups and downs, but his marketability never wavered. From Nike to TaylorMade, he’s been a sponsorship machine since day one.

Read More: The 10 Biggest Celebrity Endorsement Deals of All Time

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