The 15 Most Self-Important NFL Franchises of the Last 20 Years

Over the past two decades, some NFL franchises have convinced themselves that they’re at the center of the football universe—whether they’ve earned that status or not. These teams walk into the room like they’ve already won the Super Bowl, even if they haven’t sniffed a playoff win in years.

Whether it’s because of past glory, inflated media attention, or an overwhelming sense of entitlement, these teams have ensured we all know how important they think they are. So here it is: the definitive ranking of the 15 most self-important NFL franchises of the last 20 years.

15. Minnesota Vikings

Dec 8, 2024; Minneapolis, Minnesota, USA; Minnesota Vikings linebacker Brian Asamoah II (6) celebrates his teams fumble recovery against the Atlanta Falcons during the fourth quarter at U.S. Bank Stadium. Mandatory Credit: Matt Krohn-Imagn Images
Matt Krohn-Imagn Images

The Vikings act like a tortured dynasty that’s always this close to greatness. But at some point, the moral victories start sounding too self-congratulatory.

14. Arizona Cardinals

Arizona Cardinals offensive tackle Christian Jones (75) during organized team activities at the Dignity Health Arizona Cardinals Training Center on May 28, 2024
Rob Schumacher/The Republic / USA TODAY NETWORK

They’ll flash a new uniform combo or hype video like it’s proof they run the league. Meanwhile, their trophy case remains suspiciously undisturbed.

13. Chicago Bears

Jun 5, 2024; Lake Forest, IL, USA; Chicago Bears defensive end Montez Sweat (98) looks on during the team's minicamp at Halas Hall. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Kamil Krzaczynski-Imagn Images

Every few years, a new savior appears in Chicago and is treated like the second coming of Halas. The results never quite live up to the press conferences.

12. New York Giants

Nov 15, 2020; East Rutherford, New Jersey, USA; New York Giants linebacker Kyler Fackrell (51) and defensive end Leonard Williams (99) and cornerback Julian Love (20) and cornerback Logan Ryan (23) and linebacker Blake Martinez (54) celebrate a defensive stop during the fourth quarter at MetLife Stadium. Mandatory Credit: Vincent Carchietta-Imagn Images
Vincent Carchietta-Imagn Images

Two Super Bowls in the last two decades buys you some swagger, but they’ve been coasting on those rings while acting like they still own the NFC. The vibe doesn’t quite match the win-loss record.

11. Cleveland Browns

Dec 15, 2024; Cleveland, Ohio, USA; Cleveland Browns quarterback Jameis Winston (5) throws a pass during the first quarter against the Kansas City Chiefs at Huntington Bank Field. Mandatory Credit: Ken Blaze-Imagn Images
Ken Blaze-Imagn Images

The Browns have developed an impressive chest-puffing for a team that was a punchline for so long. A couple of decent seasons and suddenly they’re treating themselves like AFC royalty.

10. Indianapolis Colts

Dec 22, 2024; Indianapolis, Indiana, USA; Indianapolis Colts wide receiver Josh Downs (1) celebrates after rushing for a touchdown during a game against the Tennessee Titans at Lucas Oil Stadium. Mandatory Credit: Grace Hollars/USA Today Network via Imagn Images
Grace Hollars/USA Today Network via Imagn Images

Still basking in the Peyton Manning glow, the Colts tend to carry themselves like perennial contenders. But the post-Luck era has been a reality check they don’t acknowledge fully.

9. New York Jets

Nov 29, 2020; East Rutherford, New Jersey, USA; New York Jets offensive tackle Mekhi Becton (77) and cornerback Nate Hairston (25) kneel during the National Anthem before a game against the Miami Dolphins at MetLife Stadium. Mandatory Credit: Kevin Wexler-Imagn Images
Kevin Wexler-Imagn Images

Jets fans and media always act like something big is around the corner. Spoiler alert: it’s usually just another quarterback controversy.

8. Seattle Seahawks

Dec 8, 2024; Glendale, Arizona, USA; Seattle Seahawks safety Julian Love (20) celebrates a missed field goal by the Arizona Cardinals in the second half at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Mark J. Rebilas-Imagn Images

The Seahawks carry themselves with the energy of a team that has won five Super Bowls. That one ring in 2013 sure has incredible staying power.

7. Dallas Cowboys

Dec 8, 2020; Baltimore, Maryland, USA; Dallas Cowboys center Joe Looney (73) points towards the sky while standing with his teammates during the playing of the national anthem before the game against the Baltimore Ravens at M&T Bank Stadium. Mandatory Credit: Tommy Gilligan-Imagn Images
Tommy Gilligan-Imagn Images

America’s Team loves reminding us they’re America’s Team. If hype won titles, they’d be on a two-decade dynasty by now.

6. San Francisco 49ers

December 30, 2024; Santa Clara, California, USA; San Francisco 49ers quarterback Brock Purdy (13) celebrates with tight end George Kittle (85) after scoring a touchdown against the Detroit Lions during the second quarter at Levi's Stadium. Mandatory Credit: Kyle Terada-Imagn Images
Kyle Terada-Imagn Images

The 49ers haven’t won it all since the mid-’90s, but you’d never know it from how they act. Every season is treated like destiny—even if it ends with another NFC Championship heartbreak.

5. Denver Broncos

Dec 27, 2020; Inglewood, California, USA; Denver Broncos quarterback Drew Lock (3) gestures at the line of scrimmage against the Los Angeles Chargers during the first half at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Kirby Lee-Imagn Images

Denver talks like a team with a current elite quarterback. The reality since 2015 has been a rotating cast of disappointment and delusion.

4. New England Patriots

Nov 15, 2020; Foxborough, Massachusetts, USA; New England Patriots quarterback Cam Newton (1) celebrates a touchdown by running back Rex Burkhead (34) against Baltimore Ravens during the second quarter at Gillette Stadium. Mandatory Credit: David Butler II-Imagn Images
David Butler II- Imagn Images

The post-Brady years haven’t been graceful, but don’t tell that to the Patriots. They still move like it’s 2016 and everyone’s afraid of them.

3. Buffalo Bills

Has Buffalo done enough for Josh Allen and the rest of the Bills to get past Kansas City Chiefs in the playoffs? The Bills are currently considered a top-4 team going into the start of the 2025 season
Tina MacIntyre-Yee/Democrat and Chronicle / USA TODAY NETWORK via Imagn Images

Buffalo has spent the last few years acting like it won a Super Bowl. The energy is all-in, the expectations are sky-high, and the self-importance is off the charts—even if the results still end in heartbreak.

Read More: Ranking the 19 Most Self-Important Quarterbacks in NFL History

2. Pittsburgh Steelers

Jan 3, 2021; Cleveland, Ohio, USA; Pittsburgh Steelers quarterback Mason Rudolph (2) throws a pass during the first quarter against the Cleveland Browns at FirstEnergy Stadium. Mandatory Credit: Ken Blaze-Imagn Images
Ken Blaze-Imagn Images

Every Steelers season starts with playoff talk, no matter how shaky things look. It’s a franchise that wears its six rings like armor—even when the offense can’t move the ball five yards.

Read More: Ranking the 15 Worst NFL Franchises of All Time

1. Green Bay Packers

Green Bay Packers head coach Mike McCarthy walks the sideliness during the second quarter of their game against the Cleveland Browns on August 15, 2009, at Lambeau Field in Green Bay, Wis. McCarthy coached from 2006-2018, with a record of 125-77-2.
Mark Hoffman / Milwaukee Journal Sentinel / USA TODAY NETWORK via Imagn Images

No team has leaned harder into self-importance over the past twenty years than the Packers. Whether it’s QB drama or a belief that Lambeau is sacred ground, they act like the league runs through Wisconsin—and they genuinely believe it.

Read More: The 10 Worst NFL Franchises of the 2000s

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