Some of the celebrities on this list make hefty earnings from their main gigs such as acting, sports, or music. But endorsements are where the real big money is. Here are the 10 biggest celebrity endorsement deals of all time.
10. Michelle Wie West: $5 million
Golfer Michelle Wie West was the youngest player to ever qualify for the USGA Amateur Championship at age 10. At 13, she became the youngest player to make the LPGA tour. Her biggest endorsement deal was with Nike for a reported $4-$5 million annually. Her sponsorship contracts with Sony and Nike reportedly paid over $10 million per year.
9. Jennifer Aniston: $10 million?
Jennifer Aniston famously made $1 million per episode in the final season of Friends. She’s endorsed several brands including Elizabeth Arden, Living Proof, and SmartWater. One of her biggest endorsement deals was Dubai-based Emirates Airlines worth $5 million. However, her biggest is reportedly an eight-figure deal with Aveeno, which some say earns $10 million annually.
8. Taylor Swift: $26 million
According to Forbes, singer-songwriter Taylor Swift had a net worth of $1.3 billion as of May 2024. She was the highest-paid celebrity of 2016 with $170 million. In 2013, she signed a deal with Diet Coke for $26 million. She’s also endorsed CoverGirl, Apple, and Keds. Given Swift’s increasing fame, it’s likely she’ll ink an even larger deal in the future.
7. DJ Tiesto: $30 million
DJ Tiesto is a Dutch DJ and music producer, voted the best of all time among fans by Mix magazine. The disc-spinner grosses an average of $250,000 per gig and his annual income in 2017 was $39 million, according to Forbes. In 2014, he inked a contract with 7-Up worth $30 million.
6. Beyoncé: $50 million
Singer Beyoncé has endorsed several products including the fragrances True Star by Tommy Hilfiger, Armani’s Diamonds fragrance, and Tiffany & Co. She’s also had deals with American Express, L’Oreal, Peloton, and Nintendo DS. But her biggest endorsement deal was a multi-year contract with PepsiCo in 2012 worth $50 million.
5. Charlie Theron: $55 million
Charlize Theron is an Academy Award and Golden Globe Award-winning actress and is among the world’s highest-paid. She’s had several endorsements, including earning $3 million for Raymond Weil watches. However, her big endorsement payday was becoming the spokeswoman for the fragrance J’Adore in advertisements by Christian Dior. The eleven-year deal was worth $55 million.
4. 50 Cent: $100 million
Rapper 50 Cent, real name Curtis Jackson, leveraged his music fame to become an actor, television producer, author, and businessman. In 2003 he signed a 5-year deal with Reebok. But his big payday was his partnership with Glacéau to create the enhanced water Formula 50 variant of VitaminWater. Coca-Cola purchased Glacéau which netted Jackson over $100 million after taxes.
3. Sofia Vergara
Actress Sofia Vergara has made a huge sum of money through several endorsement deals rather than a single big payday. She’s also among the highest-paid television actresses. In 2011, her estimated annual earnings were $157.5 million. Around 60% of that, about $94.5 million, came from prominent brands such as PepsiCo, Cover Girl, Head & Shoulders, and Quaker Oats.
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2. David Beckham: $160 million
Throughout his career, soccer legend David Beckham has made endorsement deals with several significant brands including a 10-year collaboration with PepsiCo. He has also endorsed Burger King, Samsung, Brylcreem, Sainsbury’s, and several eponymous video games. However, his biggest deal was a lifetime endorsement contract with Adidas in 2003 that paid $160 million.
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1. George Foreman: $137.5 Million
![By Unknown (Associated Press) - [1], Public Domain, https://commons.wikimedia.org/w/index.php?curid=92237713](https://thequickreport.com/wp-content/uploads/2024/08/TQRGallery_CelebEndorse-10-1024x640.png)
Everything changed for little-known Salton Electric Grills when they endorsed boxing legend George Foreman. Once the company connected with the champ and rebranded as Foreman Grills, the grill-maker experienced massive growth. It led to a slew of grill products and George became known as a grilling guru. Previous to Foreman’s name buyout, he earned about $4.5 million monthly in profits.
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